Now more than ever you need to prepare for the interview and in the process of interviewing upwards of twenty people a week it amazes me that not every one is understanding this.
Surely everyone knows that they will be questioned on personal strengths and yet so few people are prepared.
Admittedly it is often extremely difficult to answer, but even more reason to have thought it through before hand.
If you are finding it difficult to do, talk to the agent who is representing you (if you have one) failing that, talk to friends and ask them what they think your strengths and weaknesses are and practice answering the questions with them so that you come across fluently and articulately in a real interview situation.
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